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Seven Practical Ways For Leaders To Use Twitter

Expert Author Gihan Perera
There's a lot of recommendation about the way to use Twitter for business, but most of it's aimed toward marketers and customer service representatives. this recommendation is usually not appropriate for leaders, because it's time-consuming, low value, and a distraction from their key responsibilities. But leaders should use Twitter - they only got to use it properly.

In January 2013, the Digital Policy Council reported that three out of 4 heads of state were Twitter users. whether or not they are tweeting directly or not (and they're most likely not), this certainly shows they care enough to possess a Twitter presence. an equivalent should apply to business leaders and thought leaders, who should use Twitter to share their strategic messages and concepts with the key people in their networks.

The problem for many leaders is that the overall advice about using Twitter isn't appropriate for them. Of course, they should not be tweeting about what that they had for lunch - that's obvious. But what's not so obvious is that they also should not be trying to urge as many followers as possible, tweet 5-10 times each day , spend all day watching what their customers are saying, or engage in back-and-forth conversations with followers. that does not add up for them, because it isn't a part of their role.

Instead, leaders should use Twitter as another channel for sharing their key strategic messages and concepts , sparking relevant conversations, and connecting with key stakeholders.

If you are a leader, here are seven practical belongings you can do to use Twitter effectively.

1. Get a Twitter account!

This might sound obvious, but it must be said. Get your own Twitter account, in your name, and set it up with a quick profile and photograph. albeit your organisation has other Twitter accounts, get one for yourself. this may represent you, and can be a vehicle for you to share your ideas and messages.

2. Invite people to follow you

Announce that you're on Twitter, and invite people that are already in your network to follow you. For example:

If you've got an e-mail newsletter, announce it to your subscribers.
If you're a CEO, invite employees, media outlets, and other key stakeholders.
If you are a business owner, announce it to your customers.
Don't make an enormous deal of this, and do not attempt to "sell" them on the thought . That's undignified and inappropriate for a pacesetter . Simply announce it, and know that the proper people will prefer to follow.

3. Follow people you wish and respect

Don't attempt to follow too many people; it'll clutter your incoming tweets and can make it too easy to miss something important. Instead, search the people that interest you, and follow them if they need Twitter accounts.

The people you follow will depend upon you, of course, but they might include: thought leaders and other experts in your industry, peers and colleagues who share valuable information, selected media outlets and journalists, bloggers who write on your industry, and maybe even competitors.

4. Be ruthless about culling irrelevant tweeters

If you are not sure whether somebody is worth following, follow them anyway; but drop them from your list unless they still deliver useful information. you've got enough other things to affect in your day anyway, and a few of them are out of your control. this is not , so be ruthless in "unfollowing" people that don't consistently deliver value.

5. Retweet selected tweets

When somebody tweets something that's worth sharing, retweet it therefore the remainder of your network gets it. do that selectively and sometimes , so your network knows that you simply only share the highest-quality material, which reinforces your reputation.

Be aware that what you retweet carries your implicit endorsement (even if you do not intend it to be that way), so make certain you're happy for it to be treated this manner .

6. Share links to other people's material

You don't only need to share other people's tweets. If you discover relevant articles, blog posts, slide shows, infographics, or videos online, tweet about them, with a quick description and a link to the first material.

Again, your tweets carry an implicit endorsement of the fabric , so check it carefully first.

7. Share YOUR key ideas and messages

All of the ideas above will help build your reputation with the proper network of individuals on Twitter. That's all leading up to the foremost important thing you'll do: Share your own key strategic messages and concepts on Twitter. These might only be 20% of your tweets, but they carry more weight because they're directly from you.
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